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Why Bring Your Business Online: Advantages of an Online Business

Richard Howard on August 18, 2020
A woman doing business online smiling and waving at her laptop screen.

There’s a statement that you may have heard being tossed about haughtily in online circles, “if your business isn’t online, does it even exist?” Well, that’s sort of silly. Of course it exists. We understand the sentiment, though. Without a web presence, it’s very difficult to compete today. Companies that are online experience numerous benefits that result in a larger potential customer base as well as better profit margins. Want specifics? Here are just a few reasons why you should register a domain and make your business an online business.

Increased Visibility

We’re betting that, like us, you haven’t seen a telephone book in a long time (or ever). An Internet search is by far and beyond the most common way people find businesses. When you bring your business online, you become one of the options potential customers see when searching for the type of product or service you provide. Especially with reduced foot traffic, and as a result, walk-ins today, this is even more important. Well-chosen domain names, like the type you can find at, will help your customers find your online business.

Increased Geographical Reach

If you provide a product that can be shipped or a service that can be done remotely, you can expand your customer base to anywhere in the world. Setting up an online store is easier than you think. At Hover, following domain registration, we make it extremely simple to link your domain names to a number of great services that can help, or you can choose an alternative. Either way, by going online you’ve now become a worldwide retailer!

Less Overhead Costs

Just starting your business? You’re in the enviable position of being able to choose whether to begin with a brick and mortar location or not. Naturally, some businesses require a physical location. However, with others, you may have the choice of creating an entirely online business. Saving on rent, utilities, equipment and more can drastically improve your bottom line. Not only does this increase your initial revenue, but you can then save up for a truly impressive physical space should that be the goal. 

More Effective Marketing for Less

On their own, your online presence is a formidable marketing tool. Your website allows you to provide the basics (contact information, a description of products/services, testimonials) for no extra cost. Remember, earned media like testimonials are absolutely free, yet some of the most convincing. And digital marketing as a whole has resulted in countless success stories. Social media, when done correctly, is one of the most powerful marketing tools available. The ability to properly analyze your return on investment when marketing online allows you to design the perfect marketing plan that fits your budget but results in an increase in revenue.


Having a website and other online presence are no longer just appreciated, for many people it’s expected. One study found that 56% of people don’t trust a business without a website. Even for the potential customers who don’t have that opinion, it does instill a sense of trust when you have well-chosen domain names and a professional-looking email rather than So even if your business is very much not an online business, creating a simple website is always a good decision. As an accredited domain registrar, Hover has over 400 domain name extensions for you to choose from and a number of affordable email options as well.

Hover Makes It Easy to Take Your Business Online

At Hover, our domain registration expertise allows us to help you get online quickly and easily. With a huge number of domain names to choose from, you’re sure to find one that fits your business or big idea perfectly. At that point, you’ll be able to register your domain and professional email addresses in a matter of minutes. Ready to reap the benefits of taking your business online? Visit now!