If you want your business to have a future, you need to work on generating leads. This is an essential practice that should be considered at all times, no matter what you want to do with your online business. If you want your online business to grow, you will need to find new customers, this is a simple fact.
These are some of the lead generation tips that can help your business, regardless of whether you are running a B2B or a B2C organization. These tips can help you learn how to grow your leads more effectively.
Long-term investment in your website:
Search engine optimization is an old online marketing technique that is still very effective. It is basically a long-term process of optimizing your website so that Google ranks you higher in search results. This is one of the best ways to get that valuable organic traffic through natural searches and, of course, generate leads.
Every serious business today needs to invest time in creating content. You need to focus your efforts on creating quality content, not quantity. This is how you will get people to read your content and share it. Try to create content that stands out and really addresses the issues that your customers have and helps them deal with those issues.
- Customer-centric design
Your website is your online store and business headquarters. This is why it is essential to design it properly to make all your visitors feel comfortable while browsing your site.
Always consider your customers and their needs when making changes to your site and try to design it according to their needs. There is much more to building a website than just making it work – it also needs to tend to your visitor’s needs.
Make sure that you always keep track of your site’s performance. It is no longer enough to simply be guided by your intuition, as your decisions need to be based on facts. No matter what kind of marketing strategy you are using, website analytics can show you where you are performing well, what needs changing, or whether you should adopt a new strategy.
Value for trust
Building value with customers is essential if you want them to trust your business and buy your products or services. Make sure that you communicate with your customers in some way, ask them questions, and try to see their reactions and actions. This is how you will learn what they consider to be of real value.
Once you’ve done that, reflect on your products or services and see how much of that value they provide and whether they are worth it, considering their prices. Try to discover where you provide the most value and create a win-win situation for customers where they will get value for an adequate price.
Reliable customer support
Even though businesses rarely consider it as a weapon for generating leads, customer support can be very effective for this purpose. Not only can it help generate leads, but your customer support can nurture them and help retain them for a long time. A business that is able to keep its customers for a long time is guaranteed growth and success.
By adding a customer support channel on your landing page, you will help visitors get valuable answers that could turn them into leads. On top of that, your customer support staff can be instructed to tell them about the value your products or services provide and turn visitors into leads.
Engage and grow
Inbound leads need to be engaged at the right time with the right approach if you are going to turn them into customers. The first thing you need is to assign the leads and prioritize the hottest leads. For example, if someone has been reading the content on your site, you should engage them as soon as they’ve finished reading your content.
Here are 4 ways you can engage leads even further:
Whenever someone comments on your blog, social media, or wherever, it is important that you comment back and show them that you care about what they say. This is especially important if people are asking questions about your products or services.
Not only will you help that lead get closer to buying something, but you will also show other potential clients that you are responsive and at their service.
Sending emails is one of the oldest and most effective ways to engage leads. Even though there a newer marketing techniques for engaging leads, emails are still really cost-effective and offer great ROI. You can engage leads through your email newsletters by delivering important content that has value to your leads.
Additionally, you can send emails triggered by a certain behavior of your leads. For example, when someone leaves their cart or when you get a new signup. Remember to segment leads, as well as your emails and approach them accordingly.
- Social Media Events
Events on social media are one of the best tools for constantly engaging leads about something important that is going to happen. Whether you are releasing a new product, doing charity, or making a discount day, make sure to create events on social media and promote them properly.
- Competitions and giveaways
Competitions and giveaways can not only help you attract new leads, but also re-engage previous customers. You can do them on your site or on social media and spend as much or as little on them as you want. One of the better approaches is to create giveaways and competitions during holidays.
Think about the customer journey
A customer journey can be imagined as a roadmap that shows how a certain customer has learned about your business, how they engaged with you, and ultimately bought something. You need to analyze and learn how customers get in touch with your business and set up proper practices that will allow you to engage them and turn them into paying customers.
Rein in abandonment rates
High cart abandonment rates are one of the biggest problems many online businesses face. If you have a high percentage of abandonment, you need to work on reducing it as quickly as possible. This means adding the option to shop without signing in, optimizing your site for mobile devices, sending email reminders, and creating a simple signup process.
If you pay attention to these things, we guarantee that you will start seeing improvements in your business results. Of course, we are only scratching the surface here and you need to improve constantly at these techniques to create a lead generation machine that will skyrocket your business.
Anja Skrba – Content Creation Manager, FirstSiteGuide
Anja Skrba is a Content Creation Manager for FirstSiteGuide.com an educational website which provides tutorials and guides that help people create, grow and maintain their online presence.
You can connect with her on Twitter or LinkedIn.