Five Reasons Why Tech Startup Founders Are Using New Domain Extensions For Brand Building

Tech startups are positioned as cutting-edge entities that offer brilliant pathbreaking solutions and innovative products. And if you run a tech startup, you’d know how hard it is to find a name, and a subsequent domain name, that is worthy of the innovation you offer. However, with hundreds of new domain extensions now available, you can let your hair down and get creative with your name choices.

However, creativity doesn’t necessarily mean opting for bizarre names. Because the tech startup naming trend is gradually shifting from outlandish and goofy to sensible and smart. This is because startup founders don’t wish to spend time explaining the name of their tech venture as opposed to talking about what they do!

Which is why many tech startup founders are opting for simple and evocative domain names such as shadow.tech, brilliant.tech, decision.tech, and pragmatic.tech to denote their business on the internet. Slick, isn’t it?

Towards this, we’ve put together a list of five reasons to help you get a better understanding as to why you, as a startup founder, should also opt for a short and memorable name on relevant new domain extensions: 

Use a new domain extension to reflect your technology background

Using a short, crisp, and meaningful name on a relevant domain extension is the smartest way of highlighting who you are and what you do. Not just that, a smart online identity works well to build a sustainable business and transform it into a strong brand. For instance, if your technology startup is flanked with a .TECH domain extension, anyone who comes across it will know what your business specializes in.

In fact, Asher Kagan, CEO at Shadow (www.shadow.tech), a high-performance cloud-based computer that recently raised a whopping $71.7 million dollars, said, “We have a strong technical background and the founding team has worked in some of the most advanced technology companies and industries before. We are proud of our tech roots and the .TECH domain reflects this origin.”  

Use a new domain extension to find exact match names

How many small businesses or tech startups can say that their brand name and domain name are the exact same? With a new domain extension, there is a high chance of finding the name of your choice and one that perfectly aligns with your brand name and ideologies. Take, for instance, Hayley Leibson’s Lady In Tech that goes by www.ladyin.tech.

Even Hemanth Velury, Co-founder, and CEO at VirtualSpaces (www.virtualspaces.tech), recently said, ”We needed something that showcased the fact that we indulge in cutting edge technology and choosing a .TECH domain extension was a no-brainer.”

Use a new domain extension to create a tech brand

Availability of names on new domain extensions means you can find a short, memorable, and relevant name on a relevant domain extension – qualities of a great brand. Simple one-word domain names that are clean and devoid of any grammatical flaws or special characters or numbers make for a striking online identity.

For instance, www.brilliant.tech, www.insight.tech, and www.mondial.tech, to name a few, are great examples of brandable online identities.

Heather Stratford, CEO at Stronger (www.stronger.tech), a cybersecurity company, said, “We wanted to use the word ‘Stronger’ but also wanted people to know that we were in technology. The .tech domain name was a great solution. Our name became Stronger.tech – short, powerful, and conveyed what we do and which industry we belong to. We get lots of questions and compliments for it. It is unique, but so is our company.”  

In fact, even Martin Piirmaa, COO & Co-Founder at Autobahn.tech (www.autobahn.tech), is of a similar opinion. He recently stated, “.tech is the best choice for us since we are a tech company. This way we have been able to highlight our tech expertise. Our website visitors will get a better understanding of what the company is about and since it’s a unique domain name, it might even be easier to remember. I think we made the right choice as the .tech domain creates uniqueness and it’s easy to build a brand around it.”

Use a new domain extension to efficiently position your startup

Correct positioning is half the battle won when it comes to branding. And that’s exactly what sporting a relevant domain extension does for your startup. A URL such as www.thewardrobe[.]store clearly suggests that you run an eCommerce business or www.littlely[.]tech clearly establishes that you run a tech business. This is a great way to position your startup. 

Siddhartha Vinnakote, Co-founder and CTO at Mobigraph, the company that powers www.xpresso.tech said, “As a technology company, we always wanted a URL that reflects the same. Now we can get creative with our name choices since the .TECH domain extension clearly positions us as a technology innovator. It really helps us getting identified.”

Furthermore, Eta Sheidaei, CEO and Co-founder at Kwaita (www.kwaita.tech) had similar thoughts too. He said, “With this unique URL we show that we are there right from the start. Unique URLs are becoming more and more important to position and present yourself online.”

Use a new domain extension to stand out from the competition

The primary aim for any business is to outwit the competition and come across as an authority in a niche. While bringing a unique core competency to the table and offering innovative products in the market is imperative, picking a smart domain name that shatters clichés is equally important. 

Why? Because a domain name is the first touchpoint between your startup and anyone who comes across it.

Matt Hanbury, the Founder of Dublin based Lightly Technologies (www.lightly.tech) recently stated, “Since our company is called Lightly Technologies, using a .tech domain was the perfect fit for us. It’s given us a short, modern URL that really stands out.”

Transform your tech startup into a powerhouse brand by choosing a smart and memorable name on a relevant domain extension!