Insight
It’s Time to Go .LIVE
Thanks to technology, people around the world can experience their favorite things live from the comfort of home. These include up-and-coming band performances, evening yoga classes, weekly team meetings or the most up-to-date world events. Whether you’re connecting with friends and family, hearing breaking news or feeling the adrenaline rush of witnessing an athletic feat, nothing beats the exhilaration of being in the moment as it unfolds.
Distinguish Yourself as a Live Source
If you provide coverage of live events or news online, how can you stand out from other online sources who simply report after-the-fact?
The key is to communicate clearly that you’re all about the live experience, and that communication starts with choosing the right URL – including the right top-level domain (TLD). It’s part of building a stronger, more relevant brand.
.LIVE is a popular new TLD that’s ideal for individuals and businesses of all sizes with a focus on live entertainment, media broadcasting, music, streaming services, gaming, digital events, education and more. Using .LIVE helps you create a URL that’s short, memorable, and immediately conveys that you provide a live experience even before someone gets to your website. For example, when you come across a URL like fit.live, you’ll know right away that it’s a live fitness site.
This is especially important when you’re in a competitive industry or trying to stand out among lots of similar-sounding options. At the time this article is being posted, current events are focused on the COVID-19 pandemic. Among an overwhelming sea of coronavirus-focused content, ncov2019.live makes that site easy to identify as the go-to place for up-to-date stats and information.
Stand Out in Search Results With a .LIVE Domain
URLs that use real words like “live” have another benefit: they’re an exact match in search result listings when someone is online looking for live updates or events. Not only is this good for SEO, but when that person sees your URL in the long list of search results, it’s obvious that you’re exactly what they’re looking for, making it more likely they’ll click on your website.
Use .LIVE With Your Established Website
A .LIVE domain can also distinguish your live offering from other aspects of your own business. It works well for microsites, special promotions, events and sub-brands.
What if you already have an established website using .COM or another domain extension? Good news: you can still get the benefits of a .LIVE domain. Simply register your .LIVE URL and set it up as a 301 redirect to your current website. That gives you the branding benefits of .LIVE while preserving the SEO you’ve already built while adding new opportunities to show up in search results.
That’s the strategy some of the world’s biggest brands are using to capture the attention of audiences looking for a live experience. For example, Xbox uses xbox.live to redirect to their Xbox Live page on Xbox.com. Rock band Guns N’ Roses uses gunsnroses.live to redirect to their tour schedule on gunsnroses.com.
.LIVE Domains are Selling Quickly
There are some big opportunities waiting for you with this TLD — a stronger brand, a more memorable URL, and the opportunity to stand out in search results. They’re going fast, so register yours before it’s gone. This is the perfect time to take advantage of these opportunities and get ready to go .LIVE.