Modern businesses already know how to handle all the steps of modernization to improve user experience, and other companies on the market follow this trend, too.
When we’re talking about businesses from the new era, it wouldn’t be fair to skip one of the most important topics – website design. Nowadays, we know that a decent website is a must-have, but on the other hand, we also think that we need advanced technical skills to create one.
With that in mind, here are five tips that will help you improve all aspects of your business easily and cost-effectively, and to stay ahead of the competition.
Check out the Competition
If your competition is a little bit ahead of your brand when it comes to modernization, you should take advantage of your current situation. Instead of being upset, you should check out your competition’s website and try to realize what’s good, and more importantly, what’s wrong about their web pages.
Learning from others’ mistakes is a good beginning – you won’t waste your time trying to fix issues that could have been avoided.
Besides, your competition’s website can help you realize your customers’ preferences. If your competition’s web page includes a rating system, you should check out the users’ ratings too.
You also should pay attention to details that work well for your competition and try to introduce such features or innovations to your website. Compare good and bad characteristics from a few sites and try to mimic all the positive things, and to avoid the negative ones.
If you’d like to start your business but you aren’t sure which business field will bring you the most revenue, here are the best business ideas for 2019.
Website Builders or CMS
After you perform the very first step, it’s time to take advantage of all the collected data – put your idea into action. However, if you have ever mentioned your idea about modernizing your business to your friends or co-workers, they surely warned you to choose the right platform for building your site.
If terms such as “website builders” or “CMS” sound familiar, you’re on the right path. However, you should choose between website builders and a content management system, and we’re here to help you.
Well, it’s true that both solutions work well in certain circumstances, but if you’re looking for a simple solution that will allow you to design a static website, you should go with website builders. Here are a few solutions to choose from based on your brand’s needs and requirements.
Stock Photos & Easy Design Solutions
With a website builders’ beneficial feature that allows you to choose from hundreds of designs, web design is a simple process. However, if you don’t have a graphic designer and photographers in-house, here are some helpful tips.
When it comes to design, you surely know about that saying “less is more”. Well, in such a case, you should listen to the advice and try to create a simple and transparent solution. Building a website that’s easy to understand and navigate is half the job done, and that’s why you should create a customer-centered, user-friendly design that will increase their satisfaction.
As we mentioned earlier, you should import some images to your web page, too. If you want to optimize your site and to attract more clients, you should go with stock photos, in other words, royalty free photos.
Resources to Help You If You Get Stuck
We tried to provide you with essential information to help you avoid potential mistakes and issues. However, everyone gets stuck sometimes. If you stick to the plan, the chances that you’ll make a mistake are low, but we should discuss the domain name as the only unstable step towards a successful website.
A domain name plays an essential role when it comes to online marketing and search engine optimization, and that’s why you shouldn’t get stuck here.
Still, in case you get stuck somewhere else, and you have chosen some of the website builders such as Wix, Weebly, or Squarespace, they will provide you with all the necessary support and help you develop and maintain your webpage, blog, or ecommerce store.
Test Before You Go Live
Even if you’re sure that everything is working well, you should test your website before launching. You don’t want to push your potential customers away with mistakes related to spelling, grammar, punctuation, or with poorly formatted posts. Besides, you should check images, and other stuff included in the content of your website.
On the other hand, there are technical aspects to check on – mobile friendliness, website speed, compatibility with common browsers, etc. Another important thing is the navigation – check if your website visitors can enjoy the entire journey without any troubles or pop-up errors.
In the end, you should test the search engine optimization of your website, and check keywords, title tags, metadata, XML and HTML sitemap, analytics, and social media integration. Plus, you should test traffic loads, and most importantly, your backup system.
After you make sure that everything works well, your website will be ready to go live. Think like a website visitor and try to figure out which parts of your website could cause dissatisfaction. If there is something, go back, resolve the problem, and continue towards success!
The Bottom Line
A couple of years ago, the entire process used to last much longer, and only a person with web development skills could help you with this. Luckily, nowadays you can handle all these steps alone. By combining these easy-to-use and cost-friendly solutions, you can create, maintain, and run your website without any technical skills.
Which part of the process of creating a website seems the most challenging to you? Let us know in the comments!
Anja Skrba – Content Creation Manager, FirstSiteGuide
Anja Skrba is a Content Creation Manager for FirstSiteGuide.com an educational website which provides tutorials and guides that help people create, grow and maintain their online presence. You can connect with her on Twitter or LinkedIn.