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Being your own Boss, Inspiration

5 Tips For Choosing The Right Domain Name

Cora Ho on September 18, 2022

Choosing the right domain name for your brand or business is a key step in getting online and establishing your digital identity. Your domain name is one of the first things someone sees, whether they find you online, through word-of-mouth, or by any other means. It also plays a crucial role in helping your website make a good first impression. The right domain name should convey what your brand or business is all about while piquing the interest of internet users to help drive traffic to your site. While there’s no rulebook when it comes to picking the perfect domain, the tips below will help you avoid pitfalls, and ensure you choose an option that supports your brand for years to ensure you find to help you get started. 

Keep it short and simple

Less is more when it comes to the length of your domain name. Shorter domain names are often easier to type and easier to remember. Keeping it brief will increase the chances that people will read your domain and move to visit your website.

When it comes to your domain name there’s no need to overthink or overcomplicate it. In the same vein as keeping it short, you’ll want to come up with something that’s easy to remember and easy to type. A name that’s both easy to pronounce and easy to spell works best.

Get a second opinion

It’s always a good idea to get a fresh perspective on the ideas you have in mind. Not sure where to go? Start by asking your family and friends! Asking your loved ones what they think of your prospective domain names is a great way to get outside opinions and feedback before you make your choice.

Stay open to unique TLD options 

A recent study done by the .INC registrar showed that there is no SEO advantage to having a .COM domain in terms of crawlability and indexability. Many people think that having a .COM domain for their website is an advantage when it comes to getting to the top of search results because it’s one of the most commonly used extensions. But Google isn’t pulling bias towards.COM domain names. 

Being open to alternative extensions opens you up to finding the domain name that best suits your brand and your business — plus it can help you stand out from the crowd. There are plenty of unique domain extensions to choose from beyond the classics like .COM. And these newer extensions offer higher availability, meaning that you might find a short and sweet option that’s taken on .COM.  You can check out the 400+ domain extension options Hover has available to find your perfect match today. 

Incorporate Keywords 

Speaking of SEO, your domain name is a great place to incorporate keywords. Using the right keywords helps convey what you do so you can reach your target audience more effectively. Whether it’s including the type of service or product you offer, or, if you’re a local-focused business, adding in your location, and incorporating relevant keywords will help your audience find you.

Stay on Brand

Lastly, you’ll want to make sure you’re staying on brand when choosing the right domain name for your website. Your brand is your digital identity, and the name you choose for your website should reflect what that is. If you already have an established presence online or offline, it’s a no-brainer to use the same name for your website. If your brand is a representation of yourself, it could simply be your own name. Either way, your domain name is a foundational part of your brand, one that needs to serve your brand as you grow and evolve.

It can be tricky to come up with the perfect domain name for your website, but don’t let that stop you from getting your big idea off the ground. When it comes to getting online and getting things started, Hover has plenty of resources to help you get started. In the meantime, we hope our tips have helped you in the process!

For more tips and tricks on how to get your idea off the ground and online, follow us @Hover on Facebook, LinkedIn and Twitter, as well as @Hover_Domains on Instagram.